Dynamic Portfolio Management for New Product Development

Overview: Effective portfolio management is vital to maximizing the value of business’ new product development (NPD) portfolio; it also one weakest facets NPD. Ongoing evaluation tends be backward looking and process focused, business cases are not updated with real time more reliable data. A dynamic approach solution, including use Productivity Index (PI). Building in multiple iterations get robust data improves estimates financial PI. And since a project depends on many factors, we present multidimensional Value Based Scorecard that developed using proven, research-based criteria, companies can select prioritize NPD projects effectively.